31% of listeners now listen to Community Radio
The Community Broadcasting Association of Australia (CBAA) unveiled its latest listener numbers on the 2nd of September showing 31% of all radio listeners tune into community radio.
The survey also revealed that 93%, or 4,697, 000 of these listeners highly valued the services they received from community radio.
The group launched its new Community Radio Listener Survey conducted by McNair yellowSquares, that documents the community radio listening habits of Australians.
CBAA’s CEO, Jon Bisset, says, “The survey provides invaluable feedback to community stations and stakeholders about trends, listeners and the sector itself. Surveying listeners twice a year helps us understand who is listening and why they tune in.
Chairman of 99.9 Voice FM Ron Egeberg said; ‘Community radio provides invaluable programs and services that our listeners cannot get anywhere else. In regional areas, it is vital, and sometimes the only source of local information. It’s important for all community stations to get feedback on their programming so that they can continue to provide the services their listeners need.”
When asked why listeners tune in to community radio stations, the top reasons are:
49% listen for local information and/or news
38% like to hear music that is not available on other stations
34% like their local personalities / voices
33% because they support Australian or local musicians
Your 99.9 Voice FM is for and about the community we serve. We broadcast in Ballarat and across the region, which is bordered by Talbot, Greendale, Ballan, Meredith, Linton and Beaufort, the communities that you live and work in and are both the audience and the makers of community radio. The station itself is a mini-community made up of representatives from these regional and rural communities.
